Senior Manager, Youth Banking — KCB Bank Kenya (Nairobi)

Senior Manager, Youth Banking

Overview

KCB Bank is seeking an innovative leader to drive the growth of its youth banking segment. This role focuses on developing youth-centered financial products that align with modern market trends and digital lifestyles. You will lead the customer lifecycle strategy—from acquisition to long-term retention—by leveraging behavioral data to design compelling value propositions. The goal is to strengthen brand affinity and ensure KCB remains the preferred financial partner for the youth.

Responsibilities

• Plan and design innovative, youth-focused financial products and digital engagement models.
• Implement initiatives to improve engagement and lifetime value across the youth segment.
• Monitor customer journeys and recommend enhancements to maximize segment growth.
• Conduct market research and analyze transactional data to identify emerging youth trends.
• Support business case development for new youth offerings and segment enhancements.
• Coordinate go-to-market strategies and promotional campaigns with the marketing team.
• Manage relationships with digital platforms and institutions to enhance service delivery.
• Ensure all youth initiatives align with risk, compliance, and service standards.

Qualifications & Experience

• Bachelor’s Degree (Master’s Degree is an added advantage).
• Minimum 7 years of total experience, with at least 5 years at a management level in Banking.
• 4 years of experience specifically in Youth Banking/Propositions or Product Development.
• Strong background in banking sales, customer service, and project management.

Method of Application

Apply via:  KCB Bank Kenya on eoin.fa.em3.oraclecloud.com