Head of Youth Banking Segment — Equity Bank Kenya (Nairobi)

Head of Youth Banking Segment

Role Overview

The primary hurdle in youth banking is the disconnect between traditional financial structures and the digital-first habits of the 18–35 demographic. We need a segment leader who can solve the problem of low engagement by reimagining how students, young professionals, and gig-economy entrepreneurs interact with their money. Your mission is to bridge the gap between abstract banking products and the tangible needs of the youth through affordable, accessible, and influencer-led financial solutions. By identifying friction points in the onboarding journey and applying design-thinking fixes, you will ensure our brand remains the first choice for the next generation of Kenyan earners.

Key Responsibilities

• Diagnose barriers to digital adoption among youth and implement streamlined onboarding journeys.
• Overhaul existing savings and loan products to ensure they meet the affordability requirements of the 18–35 market.
• Solve the awareness gap by launching targeted campaigns in universities, TVETs, and tech hubs.
• Implement financial literacy programs that resolve common obstacles to entrepreneurship and career growth.
• Use customer analytics to track product penetration and pivot strategies based on usage trends.
• Coordinate with Risk and Compliance to resolve fraud and KYC issues specific to high-volume youth recruitment.

Qualifications

• 4–7 years of experience in retail banking, segment management, or youth-focused marketing.
• Practical experience in digital financial services or managing gig-platform partnerships.
• Strong ability to translate customer data into actionable product improvements.
• Bachelor’s degree in Marketing, Finance, or a related field (MBA preferred).
• Expertise in campaign execution and design-thinking methodologies.

How to Apply

Apply via:  Equity Bank Kenya on equitybank.taleo.net