Head of Marketing Job – TSAVO Lifestyle Hiring Now

TSAVO is seeking a strategic Head of Marketing (Tsavo Lifestyle) to drive the marketing efforts for its lifestyle and property management brand in Nairobi. This key real estate and hospitality marketing job in Kenya requires 5+ years of progressive marketing experience, with at least 2 years in a leadership role, and proven expertise in Real Estate, Property Management, Hospitality, or Lifestyle marketing. The Head of Marketing will be responsible for developing the marketing strategy, driving resident acquisition and retention, and leading digital campaigns to achieve high occupancy rates.

About TSAVO

TSAVO is a prominent real estate and property management group in Kenya focused on developing and managing high-quality residential and commercial properties under the “TSAVO Lifestyle” brand. Success is tied directly to high occupancy rates, requiring a sophisticated, data-driven marketing strategy that showcases community, amenities, and resident experience.

Role Overview

The Head of Marketing (Tsavo Lifestyle) will own the entire marketing function for the lifestyle portfolio. Key responsibilities include leading a marketing team, executing the annual marketing plan, and leveraging strong digital marketing skills (SEO, SEM, CRM, automation) to drive measurable results in resident acquisition and retention. The Manager is expected to be a strong strategic thinker, using data to inform decisions and showcase the unique value proposition of the TSAVO Lifestyle community.

Key Responsibilities

• Marketing Strategy & Planning: Develop and execute the comprehensive TSAVO Lifestyle marketing strategy and annual plan.
• Acquisition & Retention: Drive critical resident acquisition and retention initiatives to ensure the achievement of consistently high occupancy rates.
• Digital Campaign Leadership: Lead and manage all digital campaigns and brand-building initiatives, utilizing expertise in SEO, SEM, CRM, and marketing automation.
• Content Oversight: Oversee the creation of engaging content that successfully showcases the TSAVO Lifestyle community, high-end amenities, and the positive resident experience.
• Community Engagement: Manage Lifestyle community platforms and lead resident engagement activities to foster loyalty and referrals.
• KPI & Team Leadership: Set and rigorously track key performance indicators (KPIs); lead, mentor, and coach the Lifestyle marketing team to achieve targets.

Qualifications

• Experience: 5+ years progressive marketing experience, with 2+ years in a leadership role.
• Expertise: Proven expertise in Real Estate, Property Management, Hospitality, or Lifestyle marketing.
• Skills: Strong digital marketing skills (SEO, SEM, CRM, automation); strong strategic thinking, communication, and data-driven decision-making abilities.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s is an advantage).
• Leadership: Demonstrated ability to lead, mentor, and grow a high-performing team.

How to Apply

Strategic marketing leaders for this key real estate marketing job in Nairobi should submit their application through the official online portal: TSAVO on www.ondemandassessment.com

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