Communications & Digital Marketing Specialist Job – Rose Avenue Group

Rose Avenue Group is seeking a highly strategic Communications, Digital Marketing & Strategy Specialist to join its corporate team in Nairobi. This critical corporate communications job in Kenya requires a Bachelor’s degree and a minimum of 5 years of experience in digital marketing, business development, and strategic planning. The Specialist will lead brand strategy, oversee digital marketing across all channels, manage SEO/website optimization, and partner with senior leadership to translate firm strategy into actionable project plans and high-quality thought leadership materials.

About Rose Avenue Group

Rose Avenue Group is a professional services firm that works with clients across various sectors (including HR consultancy, business development, and strategy). The firm’s success relies on a strong, cohesive corporate brand identity, robust digital presence, and the ability to articulate complex business concepts and client successes clearly to external stakeholders in the Nairobi professional services market.

Role Overview

The Specialist will own the firm’s outward narrative and digital performance. Key responsibilities include defining the brand voice, leading proposal development, managing the content calendar, and translating complex HR/business concepts into clear, compelling messaging. Experience in professional services for NGO, Grant, and Partnership environments is highly desired, as the role involves collaborating closely with HR consultants and service line leaders on business development initiatives.

Key Responsibilities

• Communications & Brand Strategy: Develop and implement a comprehensive communications strategy; define and maintain the official brand voice, messaging frameworks, and content standards.
• Thought Leadership: Oversee the creation of high-quality thought leadership materials (HR trend reports, articles, webinars); manage media relations and seek opportunities for executive visibility.
• Digital Marketing & Content: Lead the digital marketing strategy across web, email, social media, and paid channels; manage the company website, ensuring SEO optimization and UX improvements.
• Analytics & Optimization: Monitor analytics to assess campaign performance and continuously optimize digital initiatives and content strategy.
• Strategic Planning: Partner with senior leadership to support strategic planning, including market positioning and competitive analysis; translate firm strategy into actionable project plans.
• Business Development Support: Collaborate closely with HR consultants and business development leaders to ensure messaging consistency; lead proposal development and client communication materials.

Preferred Skills

• Experience: 5+ years of experience in digital marketing, business development, and strategic planning.
• Education: Bachelor’s degree in Communications, Marketing, Business, HR, or a related field.
• Proposal & Storytelling: Strong proposal writing, editing, and storytelling skills; experience in professional services for NGO, Grant, and Partnerships environments is highly desired.
• Technical Skills: Experience managing digital platforms (CMS, email marketing tools, social media).
• Competencies: Ability to translate complex business concepts into clear, compelling messaging.

How to Apply

Strategic communications professionals for this key Nairobi corporate job should submit their application through the official online portal: Rose Avenue Group on racg.co.ke

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